About
Understand the business before talking about AI.
My approach sits at the intersection of engineering, marketing, development and entrepreneurship.
Ali Rifai
Engineer by training. Entrepreneur by experience. AI consultant by specialization.
I have always been drawn to systems: how organizations work, where information gets lost, why campaigns perform and how digital solutions can remove real friction. That curiosity led me from engineering to digital marketing, then to applied artificial intelligence.
Education
Engineering degree from the University of Montpellier in France.
2019
Google Digital Garage courses in digital marketing and communications, followed by Google, Meta and HubSpot certifications.
2019
Founded Axen Media, a digital marketing, communications and development agency.
2021
Returned to Morocco and developed projects across pharma, dermocosmetics, real estate, e-commerce and services.
Today
Consulting, audits, automation, AI agents, training and AI-augmented marketing.
- Understand the problem before recommending a tool
- State clearly what is feasible, risky or premature
- Start with a representative, measurable pilot
- Document and transfer so teams become autonomous
Contact
Have a project—or simply a question?
Let’s describe the problem before discussing a solution.