My journey
A journey through engineering, entrepreneurship and artificial intelligence.
This website brings together what I have learned, what I test and how I see the technological transformations underway.
Ali Rifaai
Engineer by training. Entrepreneur by experience. AI explorer by conviction.
I have always been drawn to systems: how organizations work, where information gets lost, why campaigns perform and how digital solutions can remove real friction. That curiosity led me from engineering to digital marketing, then to applied artificial intelligence.
Education
Engineering degree from the University of Montpellier in France.
2019
Google Digital Garage courses in digital marketing and communications, followed by Google, Meta and HubSpot certifications.
2019
Founded Axen Media, a digital marketing, communications and development agency.
2021
Returned to Morocco and developed projects across pharma, dermocosmetics, real estate, e-commerce and services.
Today
Studying, testing and sharing artificial intelligence and its practical applications.
- Understand before simplifying
- Test ideas against real situations
- Separate potential from hype
- Share methods others can make their own