Ali Rifai · AI Consultant in Morocco

Useful AI. Measurable outcomes.

I help leaders and teams turn artificial intelligence into a clear strategy, reliable automations and lasting capabilities.

Book a consultation Explore my approach

Strategy · Systems · Adoption

Business-outcome driven

Confidentiality and governance

Tailored support

Based in Morocco · international delivery

My method

From diagnosis to deployment.

A structured approach to select the right AI levers, prioritize what matters and deploy without needless complexity.

Diagnose

Understand your workflows, data, friction points and business objectives.

Prioritize

Rank use cases by value, feasibility and risk.

Design

Prototype a simple, secure solution that fits your operations.

Deploy

Train teams, measure adoption and improve based on real outcomes.

Areas of expertise

Three levers to accelerate with AI.

AI audit & strategy

Identify profitable, realistic use cases that fit your data and operations.

AI automation

Reduce repetitive work and streamline operations with reliable workflows.

AI agents & assistants

Build role-specific assistants connected to your documents, tools and rules.

Corporate AI training

Help teams save time with practical, safe and role-specific AI practices.

AI-augmented marketing

Connect marketing strategy, content, acquisition, CRM and automation.

My journey

An engineer, marketer and entrepreneur’s perspective.

Trained as an engineer at the University of Montpellier, I joined Google Digital Garage in 2019 and continued with Google, Meta and HubSpot certifications. That same year, I founded Axen Media. After returning to Morocco in 2021, I led projects spanning marketing strategy, content, web development, CRM, e-commerce and digital campaigns. The rise of generative AI led me to study the models, tools and, above all, their practical application to business.